COMBINING DIGITAL BRAND COMMUNICATIONS WITH STRATEGIC CONTENT MANAGEMENT  

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PERTH
8:30AM - 10:30AM*
Tuesday 29 May 2007
ChangeCorporation

Level 8, 182 St Georges Terrace, Perth

(* Registration and breakfast from 8:15am)

DID YOU KNOW...

  • 67% of consumers believe that the brands they know don't keep their promises?
  • 89% of consumers feel no personal connection with the brands they buy?
  • 47% of consumers feel there's no real difference between competing brands?

Research shows that the greatest factor impacting loyalty is brand consistency — yet so many companies cannot deliver on this.

Join web content management software specialists, Interwoven and business consulting and systems integration specialists, Change Corporation at this live breakfast seminar to learn how to overcome these challenges. Learn how leading organisations such as Microsoft, Adidas, and Visa International are using innovative strategies to deliver global brand consistency for thousands of products and brands marketed all around the world.

What you will learn:

  • Why so many companies are unable to deliver on their brand promise
  • How to ensure consistent branding and messaging across all channels
  • How to deliver targeted and relevant customer interactions
  • How to speed product and marketing campaign launches
  • How to increase brand equity and customer loyalty

THIS IS A FREE SEMINAR BUT YOU MUST REGISTER TO ATTEND

DOORPRIZE : WIN AN IPOD NANO!



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