ChannelPoint, SmartAge and Myplay join roster of Dotcoms who rely on Interwoven Web Content Management Solutions

SUNNYVALE, Calif., December 7th, 1999 - Interwoven, Inc. (NASDAQ: IWOV), a leading provider of content management software for the enterprise Web, announced today that three companies have joined the rapidly growing roster of "Dotcoms" making Interwoven their content management solution of choice. ChannelPoint, SmartAge.com and myplay, inc., the latest online businesses to realize the critical nature of content management, have chosen Interwoven TeamSite software to build and manage all content that is integral to the success of customer relations, marketing and eCommerce initiatives.

"While Dotcoms have different business models, they all share an intense pressure to launch quickly, grow rapidly and innovate continuously," said Joe Ruck, vice president of marketing for Interwoven. "TeamSite enables Dotcoms to build and maintain their first mover advantages by combining rapid development and approval while assuring quality and tight brand control."

The quality of online content and responsiveness to customers is especially critical for Dotcoms. Quality and responsiveness to customers comes by getting the right people to create and approve online content at the right time. ChannelPoint, Inc.( www.channelpoint.com ) understands these requirements first-hand. ChannelPoint provides technology to build business-to-business Internet exchanges and acts as an eCommerce and knowledge management broker for the insurance industry, requiring the continuous, direct and accurate exchange of content.

ChannelPoint's Content Factory operation is an assembly line that allows ChannelPoint customers (carriers, brokers and affiliates) to collaborate with the Content Factory staff on the production of content. TeamSite is the key component enabling ChannelPoint to:

• Empower internal and external contributors to securely submit, edit, approve and publish content
• Assure appropriate messaging through a configurable workflow mapped to existing approval processes of individual customers
• Provide quality assurance (QA) for all kinds of content, from basic HTML to complicated Java-based application code

"TeamSite serves as the backbone of our site," said Tim Hayes, vice president of the ChannelPoint's Content Factory. "The flexible workflow support for multi-stage approvals was very important to us. It allows post-QA publishing to the customer's staging area for review before getting pushed to production. A serial Web publishing workflow would not have allowed us to tailor our online services and products to the needs of our customers." "

Dotcoms facing rapid growth - potentially expanding from hundreds to millions of customers in just a few months - demand the flexibility to incorporate new technology to support their expanded business. SmartAge ( www.smartage.com ) helps small and growing businesses find customers and make money on the Web by offering its community of small businesses twenty services including SmartClicks, a free banner advertising exchange program. TeamSite's standards-based, open architecture provides SmartAge.com:

• Rapid integration with its existing technology base, such as Inference k-Commerce, an eCommerce application server
• The ability to leverage authoring tools of choice, including HomeSite and FrontPage
• Future integration with International tools, technologies and processes

"We needed a content management solution to meet our needs today, as well as our needs in the future, as we grow and expand internationally," said Jim Freeman, CTO and vice president for SmartAge.com. "Innovation is the key to success in this business. TeamSite's open architecture will allow us to easily integrate with existing and future technologies without delay."

The first online businesses in any new market are often the ones best positioned to gain mindshare, putting Dotcoms under enormous pressure to get up and running as soon as possible. Myplay inc. ( www.myplay.com ) is a new online music service that lets members store, organize and play music with a "virtual locker." TeamSite allowed myplay to exceed its internal objective and launch the site within 100 days through:

• Empowering of both technical and non-technical contributors
• Merging and testing of both application code and static content
• Versioning and rollback to catch errors quickly and restart development immediately

"TeamSite was instrumental in cutting the development time for our business," said Richard Ault, vice president of product marketing for myplay. "It helped us rapidly deliver on a promise to create a relationship marketing business focused on digital music. TeamSite will help us continually evolve our site and keep us well ahead of the competition."