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Integration of e-customer intelligence and Web content management solutions
allows eBusinesses to modify content based on real-time traffic data
Sunnyvale, Calif., December 13th, 1999 - Interwoven, Inc., (Nasdaq:
IWOV) a leading provider of content management for the enterprise Web,
and net.Genesis Corp., the leader in e-customer intelligence solutions,
today announced a partnership and a combined solution which drives changes
in Web site content based on real-time site analysis. This best-of-breed
solution will enable Interwoven TeamSite customers to target Web content
based on the e-customer intelligence from net.Genesis net.Analysis reports.
"By using net.Analysis software to create actionable information, business
managers can drive TeamSite Web content updates based on real-time analysis
of traffic data," said Jeff Engelmann, vice president of business development
for Interwoven.
This partnership is the first of its kind offering the powerful combination
of e-customer analytics and enterprise-scale content management. The combined
solution will empower business managers to identify their most compelling
content for particular customers and make timely changes to Web content
in a controlled environment. For example, an eRetailer may test several
different layouts for an online catalog and use information provided by
net.Analysis to determine the most effective layout for turning lookers
into buyers. Based on these results they will be able to make the appropriate
revisions through TeamSite.
"Content management is a logical complement to e-customer intelligence,"
said David George, vice president of strategic partnerships at net.Genesis.
"Web site analysis can't be done in a vacuum and business managers need
a means to act on what they learn about their customers. The marriage
of e-customer intelligence and content management empowers businesses
with the information needed to understand their customers and quickly
adapt their sites through content management."
net.Analysis is the fourth-generation of the industry's leading Web analysis
software solution. net.Analysis provides an enterprise platform for online
analysis and measurement that correlates information about Web site visitor
behavior with other enterprise business data, enabling companies to improve
strategic and tactical decision making about marketing, selling and supporting
products online. It gives business managers a holistic view of their online
customers based on implicit and explicit information. net.Analysis offers
superior scalability, analytical power and enterprise database support
for demanding, high-traffic Web sites. Its unparalleled analysis and drill-down
capabilities and ability to correlate site behavior with enterprise data
help organizations increase product and advertising revenues, improve
customer satisfaction, heighten brand awareness and improve resource productivity.
Interwoven's flagship product, TeamSite, was built specifically for the
creation, production and management of large, complex Internet and intranet
Web sites. TeamSite provides companies with an effective solution for
moving business to the Web. TeamSite's browser-based user interface allows
non-technical end users to become an active, integral part of the Web
development process. TeamSite also offers unparalleled administrative
control, system performance and scalability - it enables the central management
of hundreds of thousands of files, maintaining high performance as the
number of users increases. TeamSite Templating, an add-on module, enables
non-technical authors to easily contribute content to the Web while maintaining
central control over the look and feel.
Founded in 1994, net.Genesis is the leading provider of e-customer intelligence
software and services that enable companies to understand their online
customers and optimize their online business. The company's flagship product,
net.Analysis, offers customized reporting, high volume scalability, and
enterprise database support and is used by more than 300 Fortune 1000
and Web 500 customers including Bell Atlantic, Fidelity Investments, Lucent
Technologies, National Geographic and Charles Schwab. Based in Cambridge,
Mass., net.Genesis is a strategic partner with industry leaders such as
Art Technology Group, Oracle, IBM, DoubleClick, Net Perceptions, Harte-Hanks
and the Sun-Netscape Alliance. For more information contact 617-665-9200
or visit http://www.netgen.com .
Interwoven, Inc.(NASDAQ: IWOV) is a leading provider of content management
for the enterprise Web. Its flagship product, TeamSite, controls the development,
management and deployment of business-critical Web sites. As the platform
for eBusiness, Interwoven enables electronic commerce, customer relationship
management, supply chain management and knowledge management for Web leaders
and Fortune 1000 companies moving to the Web. TeamSite is available for
both the Sun Solaris and Microsoft NT operating systems. For more information
on the company and its software solutions, visit the Interwoven Web site
at www.interwoven.com.tw or e-mail
info@interwoven.com
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