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After its Successful Implementation for AA.com, American Airlines Standardizes on Interwoven's Enterprise-Class Content Management Across all Web Properties
Sunnyvale, Calif. - March 19, 2001 - Interwoven, Inc. (NASDAQ: IWOV), the leading provider of enterprise-class content management software, today announced that American Airlines (NYSE:AMR) plans to use Interwoven enterprise-wide to manage content across all of its Web properties. American Airlines selected Interwoven as its corporate standard because American expects Interwoven's content management solution to offer the scalability required by American's diverse, global Web properties.
One of the Web's largest eCommerce sites, AA.com averages more than 375,000 daily visitors, and has more than 2.5 million active users - a rate that is growing at approximately 100,000 per month. American Airlines is already taking advantage of Interwoven's advanced workflow, templating, and scalability to significantly streamline content delivery, providing 24x7 information to customers, as AA.com offers new and enhanced services. "With Interwoven TeamSite, our AA.com publishing team can focus on improved content management including delivering more effective and personalized content," said Susan Garcia, managing director of eBusiness applications for American Airlines. "We selected Interwoven enterprise-wide because we believe this content management solution can deliver the scalability needed across our diverse, business-critical Web properties, from AA.com to our corporate intranet."
"Since establishing its Web site in 1995, American Airlines has continually been at the forefront of offering customers new and enhanced online services," said Joe Ruck, senior vice president of marketing at Interwoven, Inc. "We're excited to work with American Airlines in taking their business to the next level with an open, enterprise content management architecture that gives American Airlines the flexibility to leverage best-in-class eCommerce solutions available today, as well as those that emerge in the future."
A top spending priority for CIOs is eBusiness infrastructure and Web content management. Timely relevant content is why visitors come to a site and continue to return. Being able to deliver a compelling experience and doing it faster and with fewer resources is the goal.
Enterprise-class content management allows the global enterprise to be more efficient and productive thereby delivering more content with fewer resources. Robust workflow, user friendly tools and enterprise wide deployment allow business users to take control of the content and meet the demands of their dynamic eBusiness initiatives.
American Airlines and its regional airline affiliate, American Eagle, together serve more than 240 cities in 49 countries and operate approximately 4,100 daily flights. American Airlines operates a fleet of 720 modern jetliners and employs more than 103,000 people worldwide. American Airlines and American Eagle are both wholly owned by AMR Corp. (NYSE: AMR).
Interwoven, Inc. (Nasdaq: IWOV) is the world's leading provider of enterprise-class content management software. Its solutions control the development, management and deployment of Web content and are the de facto standard for over 500 Global 1000 companies including General Electric, General Motors and Cisco Systems. Interwoven teams with the leading best-of-breed eBusiness application providers to provide customers an end-to-end platform for eBusiness. For more information on the fastest growing software company in Silicon Valley and its proven XML-based solutions, visit the Interwoven Web site at www.interwoven.com.tw .
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