Provides Customers Valuable, Standards-based Extension of Content Infrastructure
Sunnyvale, CA - September 27, 2001 - Interwoven Inc., (Nasdaq: IWOV), the leading provider of Content Infrastructure, today announced that Interwoven's Content Infrastructure product suite will begin supporting Adobe Systems' new XMP (Extensible Metadata Platform) framework. This support for XMP further strengthens Interwoven's already comprehensive and extensive platform for automated metadata capture.
"Interwoven's support of XMP is significant," said Susan Prescott, vice president of cross-media publishing at Adobe. "Interwoven's Content Infrastructure product suite is symbiotic with our content creation tools. For example, a designer could save an InDesign layout in TeamSite software, add metadata to it, and then that metadata would follow the layout as it was versioned, then rendered to an Adobe PDF file or imported into GoLive to become Web content. In both cases the files are easier to find and easier to re-purpose."
Metadata (data about data) provides machine-usable hints about the meaning of the content. Content described with complete and consistent metadata is the fundamental enabler for strategic eBusiness applications like portal, personalization, search and syndication. It is the base that software requires to produce better, more reliable results. Metadata also enables cross-media publishing by preparing content to be found and reused for various purposes.
As a founding member of the PRISM metadata specification, Time Inc. is also an Interwoven customer.
"It is encouraging to see companies like Interwoven support XMP," says Peter Meirs, director of alternative media technologies at Time Inc. "Incorporating rich metadata within our content is key to Time Inc.'s vision of cross-media publishing."
Metadata also opens up additional uses such as enhancing the content's value through links to related resources. For example, metadata can indicate to portal applications that a story is about a particular company. The portal can then change mentions of that company's name into links to the company's Website, and dynamically display links to recent articles on the company and its competitors, again, based on descriptive metadata.
The delivery of XMP in Adobe Acrobat, Adobe Illustrator 10 and InDesign 2.0 is the first time that desktop products intended for a broad audience will implement current metadata standards such as the Dublin Core and the Resource Description Framework. Interwoven's metadata team includes key members of those standards efforts.
"The ease with which we can use Adobe's XMP framework to support industry standards like the Dublin Core and PRISM is a testament to both companies continued backing of open standards, and to the utility of those specific standards," said Dr. Ron Daniel Jr., standards architect at Interwoven and co-editor of the original Dublin Core and PRISM specifications.
For more information on Interwoven MetaTagger, please visit http://www.interwoven.com.tw/products/metatagger/
About Interwoven
Interwoven, Inc. (Nasdaq: IWOV) is the world's leading provider of Content Infrastructure software. Its content infrastructure product suite includes content aggregation, content collaboration, content management, content intelligence and content distribution. Its products are the de facto standard for over 700 Global 2000 companies including British Airways, Cisco Systems, General Electric, General Motors and Philips. Interwoven teams with the leading best-of-breed eBusiness application providers to provide customers an end-to-end platform for eBusiness. For more information on one of the fastest growing software companies in Silicon Valley and its proven XML-based solutions, visit the Interwoven Web site at www.interwoven.com.tw.
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