Interwoven Teams with Leading DAM Vendors to Deliver Easier Enterprise-Wide Management for Digital Media

SAN FRANCISCO, Calif. - GearUp 2002 Conference - October 29, 2002 - Interwoven, Inc. (Nasdaq: IWOV), a world leader in Enterprise Content Management (ECM), today announced the launch of Interwoven Solution for Media Asset Management (MAM), designed to enhance and protect enterprise branding, accelerate corporate training, and promote products and services. Interwoven Solution for MAM extends the Interwoven 5 ECM platform by enabling companies to collaboratively publish rich media assets in conjunction with documents, portal content, and Web content in a simple, unified environment. Key to its functionality is its out-of-the-box integrations with industry-leading technologies from MediaBin and WebWare, developed in concert with Interflow Systems Consulting.

One Interwoven customer that recognizes the need to allow content developers to manage rich media assets within multiple initiatives is Royal Caribbean Cruise Lines.

"Royal Caribbean is very excited about an offering such as the Interwoven solution for Media Asset Management which will allow us to leverage our rich media within our TeamSite managed eBusiness initiatives," said Richard Shapiro, project manager - IT solutions development, at Royal Caribbean Cruise Lines. "This will translate into faster time-to-Web and better utilization of existing resources."

Interwoven solution for MAM helps break the usability barrier traditionally associated with the management of rich media assets. It achieves this by allowing both business and technical contributors (document developers, portal contributors, designers, and media managers) to visually locate media assets, collaboratively incorporate them into initiatives, and easily publish completed documents and pages. Interwoven Solution for MAM, complete with integrations developed by leading digital asset management vendors, MediaBin and WebWare, delivers a comprehensive solution to manage all enterprise digital media.

Leveraging its integrations with MediaBin and WebWare, Interwoven is now able to provide customers with media-specific indexing, browse and search capabilities, thumbnailing for graphical preview and inspection, heightened asset security, and automated tracking and updating of assets. Customers will also benefit from automated and ad hoc file transformation features, which automatically generate proper renditions of source assets. These renditions will allow assets to be easily re-used across multiple initiatives and will eliminate the inefficiencies associated with re-creating renditions within the desktop application.

Key Features of Interwoven Solution for Media Asset Management:
- Native Management of Media Assets: All media assets (images, graphics, flash, and video) managed within a content management system, allowing users to browse thumbnail galleries of assets, inspect assets, browse and search, manage the metadata, and maintain complete security around these assets

- Integration with MAM Authoring Environments: Seamless integration with Adobe Photoshop, Adobe Illustrator, Macromedia Flash, and Quark for the creative team and designers that own these assets within the enterprise

- Integration with Leading MAM Tools: Robust integration with leading MAM tools, such as Virage

- Automation of Asset Tracking and Updates: Automated tracking of asset dependencies and automatic update of assets, with complete security and control

"Interwoven ECM manages rich media assets for many customers around the world," said Michael DeBellis, Enterprise Content Management practice lead at Deloitte Consulting. "Specialty applications in enterprises such as media and entertainment have a need for ECM's core strengths to manage complex media assets. Interwoven solution for Media Asset Management effectively meets the unique needs of these enterprises."

Interflow Systems Consulting, a specialized systems integrator with a strong track record of ECM implementations and integrations, has developed unique domain expertise, methodologies, and best practices around the Interwoven solution for Media Asset Management and is the implementer of choice for the solution.

About Interwoven
Interwoven, Inc. (Nasdaq: IWOV) a world-leading provider of Enterprise Content Management software. The Interwoven 5 platform provides complete content lifecycle services, including Content Processing, Content Management, Content Intelligence, Content Production and Content Distribution. Its products are the de facto standard for more than 1000 global companies including British Airways, Cisco Systems, General Electric, General Motors and Singapore Airlines. Interwoven teams with the leading best-of-breed enterprise application providers to provide customers complete, collaborative business enterprise solutions. Interwoven won Transform Magazine's "2001 Product of the Year" award for Enterprise Content and Collaboration Technology. For more information on Interwoven and its proven XML-based ECM solutions, visit the Interwoven Website at www.interwoven.com.tw.

NOTE: Interwoven, TeamSite, OpenDeploy, MetaTagger, the taglines, logo and service marks are trademarks of Interwoven, Inc., which may be registered in certain jurisdictions. All other trademarks are owned by their respective owners. Copyright 1996-2002 Interwoven, Inc. All rights reserved