CHICAGO, Ill. and SUNNYVALE, Calif. -November 3, 2003- Critical Mass, acclaimed developer of highly sophisticated Websites and a leader in customer experience management, and Interwoven, Inc. (Nasdaq: IWOV), a world-leading provider of integrated enterprise content management for the enterprise, today announced a strategic alliance that aims to deliver tailored content solutions that enhance the management of complex, dynamic online customer experiences - from brand management to eCommerce.

Critical Mass, a leading interactive agency, will leverage the capability of Interwoven TeamSite Content Server software and MediaBin Asset Server software to support the management of clients' online initiatives. Among clients served by Critical Mass, AT&T Wireless, Kaiser Permanente, and Procter and Gamble are currently using Interwoven products to simplify the process of creating, managing, and distributing content across their Internet initiatives.

"Having conducted an extensive review of the content and digital asset management industry, Critical Mass determined the Interwoven platform, coupled with enhancements to their product portfolio via iManage and MediaBin, truly provides the most effective and integrated content management solutions offered in the industry today," according to Critical Mass CEO Jerry Johnston.

Critical Mass and Interwoven: Innovating for Customers

This alliance will allow Critical Mass to continue to enhance and extend current customer solutions and Website experiences. Access to Interwoven's new product development initiatives will significantly enhance the ability of Critical Mass to provide innovative and unique solutions to clients, and continue to build upon its legacy of innovative customer experience solutions. Interwoven TeamSite Content Server 6.0 offers new, simplified user interfaces that are intended to ensure rapid, cost-effect product releases and facilitate the adoption of content management across the enterprise. The usability of TeamSite 6.0 is a significant complement to the user-centric portals and Web applications Critical Mass designs.

"In addition, Interwoven's MediaBin Asst Server, which offers enhanced services that reduce the time required to develop Web content in support of new product introductions and marketing campaigns, represents a significant solution for our clients, whose brand assets are of critical value to any such initiative," Johnston said.

Launched earlier this year, Interwoven MediaBin Asset Server 3.0 software for digital asset management helps companies manage, produce, and deliver volumes of brand assets-product images, marketing collateral, presentations, and video-in a more strategic, controlled, and efficient manner. The software reduces the time it takes to launch products and supporting marketing and sales campaigns, and safeguards valuable brand assets as they are used within and beyond the enterprise.

Kevin Hayden, vice president of corporate marketing at Interwoven, noted, "Our alliance with Critical Mass enables both organizations to add value to the product and services offerings made to our growing joint customer base. Critical Mass obtains access to a best-in-class, integrated content management platform, coupled with the expertise of Interwoven's professional services organization. Interwoven will obtain from Critical Mass unique insight into the demands represented by customers desiring to extend complex customer relationships across the Web channel. We're very pleased with the extension of the relationship with Critical Mass and look forward to working closely together to evolve our solutions to meet the constantly changing demands of the marketplace."