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Attendees to Learn About Today's Increasing Demand for Targeted Content-Centric Solutions and How to Implement the Right WCM Strategy
SUNNYVALE, Calif. - May 31, 2005 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that Interwoven and Forrester Research will present a joint Webcast on Tuesday, June 7, 2005. Following the recent release of Forrester's Web Content Management (WCM) Wave report in which Interwoven was ranked as a leader for both internal and external Web initiatives, the Webcast will present an overview of the report's highlights, along with a discussion on the latest WCM trends including the demand for highly-targeted content-centric solutions.
To access the full report, "The Forrester Wave: Web Content Management, Q1 2005," please go to http://www.interwoven.com.tw/news/features/forrester_report.html?&name=value&CMP=ILC-3IZ147231961
What:
The Business Challenge: Historically, creating or modifying websites for new business initiatives has proven to be a lengthy and expensive undertaking for many companies, requiring significant IT involvement. At the same time, business users have little direct control over the layout, functionality, and management of their sites. The result is a lack of targeted, customized websites to fully support business goals and an inability for enterprises to cost-effectively manage frequent change. This problem is further intensified as businesses become increasingly reliant on the Web, creating new extranets, intranets and microsites to drive increased productivity, collaboration and communication with partners, customers and other business-critical audiences. During this Webcast, Forrester Senior Analyst Kyle McNabb will provide attendees with an overview of Forrester's recent WCM Wave report, and discuss current trends driving the increased adoption of WCM technologies. Furthermore, attendees will learn about new content-centric WCM solutions designed to address the specific challenges faced by today's businesses, as well as how to implement an effective WCM strategy that empowers both IT departments and business users.
The Solution:
Interwoven's TeamSite Web Content Management software and LiveSite Content Publishing product provide the foundation for content-centric solutions that Interwoven is bringing to market to address the complete range of enterprises' WCM needs including Internet, intranet and extranet initiatives. Extending its WCM leadership, Interwoven recently introduced two new content-centric solutions-the Interwoven Salesforce Productivity Intranet and Channel Extranet-designed to empower marketing organizations to quickly and easily achieve sales and channel optimization. Comprised of packaged templates, components, best practices and pre-built websites, the new solutions make it simple for business users to create and deploy intranet and extranet sites for specific salesforce and channel initiatives. As a result, sales and marketing organizations can roll out new initiatives with less risk, cost and complexity; speed time-to-value; and gain a competitive advantage by leveraging best practices to win more customers.
When:
Tuesday, June 7, 2005
7:00 a.m. PT / 10:00 a.m. ET / 2:00 p.m. GMT
Who:
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Kyle McNabb, senior analyst, Forrester Research
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Kevin Cochrane, vice president, Web Content Management products and solutions, Interwoven
Registration:
Event attendees may register for the complementary Webcast at www.interwoven.com.tw/events/online
About Forrester Research
Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. Business, marketing, and IT professionals worldwide collaborate with Forrester to align their technology investments with their business goals. Forrester offers products and services in four major areas: Research, Data, Consulting, and Community. Established in 1983, Forrester is headquartered in Cambridge, Mass.
Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, approximately 3,200 enterprises, law firms and professional services organizations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.tw.
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