Interwoven Named 'Top Pacesetter' for Marketing Performance, Achieving the Highest Degree of Marketing Effectiveness within the ECM Industry

SUNNYVALE, Calif. - October 31, 2005 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that it has earned the 'top pacesetter' ranking for marketing performance in the most recent quarterly Marketing Momentum Index (MMI) report on the ECM industry by independent research firm Market Bearing LLC. Interwoven outranked seven other ECM vendors by achieving the greatest amount of external marketing validation and success during the second quarter of 2005 in four key areas: alliances, customer commitment, technology research, and press coverage.

This latest accolade adds to Interwoven's strong continued momentum of receiving widespread recognition from top industry analysts, publications, and award associations, as well as its commitment to partnering with other technology leaders. The most recent ECM MMI report rankings were determined based on proprietary algorithms designed to accurately measure the external commitment to a vendor's brand, and did not involve vendor input.

"Receiving such recognition from an un-biased and independent research firm is strong validation of our commitment to delivering best-in-class solutions and products, successful partnership strategy, and focus on enabling customers to rapidly achieve true and measurable ROI," said Kevin Hayden, vice president of corporate marketing, Interwoven. "Our leadership position in the recent Marketing Momentum Index is proof of the increased level of commitment, in both time and resources, that our customers have for the Interwoven brand."

Recent Marketing Momentum Highlights
Over the past several months, Interwoven has been recognized for its ECM technology leadership in industry analyst reports, press coverage, and by receiving key awards. Interwoven has also continued to drive strong partner and customer momentum through key alliances and marketing initiatives.

• Interwoven GearUp '05-Just two weeks ago, Interwoven hosted its highly successful GearUp '05 Europe 'ECM Solutions' conference in London, attracting hundreds of attendees from across Europe, including 20 customer presenters, over 70 partner attendees, and keynote presentations from industry experts such as Gartner. Reinforcing Interwoven's strong partner momentum, a number of leading technology providers showcased an array of solutions at the conference that they are delivering based on Interwoven ECM technology including: Microsoft, Sun, BEA, Accenture, and many others. Additionally, in May, Interwoven held its widely-attended GearUp '05 U.S. event in San Francisco, which attracted 1,000 attendees, featured 70 track sessions, showcased over 50 partners, and included more than 30 customer presentations.
• Industry Analyst Recognition-Interwoven was recently ranked as a leader by Forrester Research in "The Forrester Wave: Web Content Management for Retail, Q3 2005" report. Interwoven's ranking as a Web Content Management Retail leader follows on the heels of the company's earlier ranking by Forrester as an overall Web Content Management leader across industries in its April 2005 Web Content Management Wave report. Additionally, Interwoven also recently received industry analyst praise from Gartner, which gave the company a 'positive' rating in its 2005 Digital Asset Management MarketScope report.
• Industry & Editorial Awards-Reinforcing its continued document management (DM) technology leadership, Interwoven was recently honoured with two prestigious awards for its best-in-class DM. Interwoven was recognized with the 'Top Document Management' award by the readers of Law Office Computing magazine in its 11th Annual Readers' Choice Awards. Interwoven DM was also included in KMWorld's list of 'Trend-Setting Products' for 2005, which features products and solutions that have demonstrated superior usability, strong market adoption, and provide measurable value to customers. Additionally, Interwoven was named to the prestigious Software Magazine 500 list, which is comprised of the world's top software companies.
• Partner Momentum-In May, Interwoven announced that it expanded its partnership with Microsoft to deliver tightly-integrated end-to-end ECM solutions on the Microsoft platform to professional services customers. Continuing to expand on this partnership, Interwoven also recently announced the availability of a new integration with Microsoft SharePoint Portal Server 2003-Interwoven WorkSite for SharePoint. Interwoven has already achieved strong momentum with the partnership, acquiring several new joint customers who are adopting the WorkSite for SharePoint integration including Am Law 100 firms: Hogan & Hartson; White & Case; and Blank Rome. Additionally, Interwoven announced in July that Sun Microsystems became a global reseller of the entire Interwoven ECM platform. In only a few months, the two companies have already seen strong momentum with customers deploying Interwoven on Sun hardware including: Citibank; Bell Canada; AG Edwards; John Hancock Mutual Life Insurance; Toyota; and others. 
• Press Coverage-Interwoven and its customers continue to receive positive coverage in leading technology trade publications. In a September article ("The 'Intrapreneurial' Approach"), InformationWeek profiled Chrysler's successful use of Interwoven's Web Content Management solution to "increase brand consistency and more quickly disseminate marketing messages." Using the Interwoven solution, Chrysler has achieved consistent branding across over 4,000 dealer Web sites. Reinforcing the strong ROI Interwoven customers receive, eWeek profiled the American Hospital Association's (AHA) use of Interwoven to create a centralized Web infrastructure to serve over 5,000 healthcare providers and more than 37,000 individual members ("AHA Finds Fix for Data Accessibility"). And, LegalIT, a leading online IT publication for European law firms, recently published an article ("Vendor Speak - Face-to-Face Service") highlighting Interwoven's increasing document management technology leadership and competitive replacement track record: "Interwoven's unique customer-facing strategy has put it far ahead of its competitors . . .  [the company] is gaining new sites and winning business by way of competitive swap-outs from firms who had previously been running rival products."
• Advertising-Over the past several quarters, Interwoven has placed a series of customer-centric print advertisements in leading IT publications, including with Chrysler. The advertisements focused on how Chrysler is leveraging Interwoven technology to increase brand consistency and streamline processes across the company's Web properties, including thousands of dealer sites. 

About the Marketing Momentum Index
The Marketing Momentum Index is the only independent ranking of competitive marketing performance. The MMI is a quarterly measurement of outside commitment to a company's brand, enabling management and financial analysts to make smarter investment decisions. Proprietary algorithms are applied to each area and the composite MMI scores are relative to each sector. As a competitive quarterly measurement, MMI scores are only comparable within their sector and do not cross sectors. The Marketing Momentum Index focuses on pure play and mid-tier technology providers. Mega-vendors who are also dominant in the sector are not included in the reports as their brand equity has an umbrella effect over many sectors. To learn more about Marketing Bearing LLC and the Marketing Momentum Index, please visit www.marketbearing.com.

About Interwoven